We are a team of business transformation specialists, who started our journey with the iconic Royal Enfield in 2005 and have not looked back since We are a team of entrepreneurial business builders unique in our ability to start even from scratch and create a large-scale business (Mahindra First Choice), and then do it again (TVS Credit Services) and again ( Classic Legends- Jawa, Yezdi, BSA).
We don’t source our investments, more often than not, our investments originate from our investee companies, to partner with them to transform their business for the next generation or simply scale. We NEVER participate in a process.
Quite often, our promoter partners, do not need only our capital and Phi’s investment is taken just so that we can get compensated for the value we create.