Radical Advisors is building “FinEzzy” – An App that covers all aspects of a user’s personal financial life viz Investments, Budgeting, Insurance & Credit requirements.
The App would offer all Investment Products with Advisory as its cornerstone and will be having a subscription fee from its users rather than monetising via product commissions, making the model truly unbiased.
Investment offerings would broadly come under two components.
For Guided Investors
For DIY Investors
Services for Guided Investors would be,
Investment Buckets (Tax Savings, Emergency Funds etc)
Model Portfolios as per their Risk Profile
Suitable investment products, primarily comprising of Mutual Funds (but not limited to) would be recommended.
Services for DIY Investors would be,
Transaction execution for Mutual Funds is available for both the client segments. They would also be able to import their existing Mutual Fund Portfolio and get an analysis out of it.
Other investment products with transaction fulfilment and recommendations in the near future would be,
Bank & Corporate FDs
Peer to Peer Lending
Under the Insurance umbrella, FinEzzy would cover Life & Non-Life products with the primary motive of Protection as a theme.
Credit requirements would be taken care via Loan against Mutual Funds/Securities in the initial phase. Unsecured loans is another segment that the App would be exploring too.