Our objective is to provide investors with solutions that strive to achieve their life goals and not just financial goals.
The focus is on a process that caters to the fulfillment of these life goals and not driven by a returns hungry approach.
This necessitates the construction of a portfolio that is aligned with the respective risk profile rather than one that claims to fetch the highest possible returns.
This is not a one time exercise though and needs to be periodically updated to make sure it accommodates any new life changes. The makings of a successful investor has more to do with investor behaviour and less with the finances itself, our philosophy and point of view is no different.